Tech N9ne has released the riveting video for his single, “Fragile.” The clip, which also features Kendrick Lamar, ¡Mayday! and Kendall Morgan, premiered on MTV Jams and is its Jam Of The Week.
Directed by Anthony Devera, the video showcases Tech N9ne, Kendrick Lamar, ¡Mayday!’s Wrekonize and Bernz, and singer Kendall Morgan performing the song, which is produced by ¡Mayday! During Tech N9ne and Kendrick Lamar’s portions of the video in particular, the wordsmiths display their passion and dedication to their craft while showcasing their intricate delivery patterns with animated performances. The video's storyline features a high school student facing bullying and resolving the strife by finding peace in an imaginative way.
Beyond its success on MTV Jams, “Fragile” is the first Tech N9ne single to enjoy major success on radio. DJ's across the country- from Denver, Boston, Kansas City, Phoenix, Hartford and Sacramento, have already put the song into rotation during its first week of adds.
“Fragile” is included on Tech N9ne’s acclaimed Something Else album, which was released in 2013 and debuted at #4 on Billboard’s Top 200.
As “Fragile” gains momentum, Tech N9ne is gearing up for his “Independent Grind Tour 2014,” which is slated to hit more than 70 cities in the United States beginning in April. The three-month tour will feature fellow Midwest gangster rap torchbearer Freddie Gibbs, Strange Music labelmate Krizz Kaliko, rising Funk Volume artist Jarren Benton and the buzzing rap group Psych Ward Druggies.