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Little Big, the viral legends known for their genre-defying punk-pop-rave sound, outrageous visuals, and razor-sharp social satire, are based in Los Angeles. The group has cultivated a global cult following and amassed over 4 billion YouTube views. Their breakout hit, “Skibidi,” became the most-viewed video with over 775 million views, while their Eurovision entry, “UNO,” remains the most-watched video on the official Eurovision channel. Formed in Saint Petersburg, Russia in 2013 by Ilya “Ilich” Prusikin, Little Big began as an irreverent take on pop culture and political absurdity. What started in irony has evolved into a multi-layered creative force: equal parts viral performance art, cultural critique, and sonic rebellion. The band’s core consists of four members: Ilich (founder, frontman), Sonya Tayurskaya (vocalist), Danny Zuckerman (producer and live performer), and Viktor Sibrinin (studio producer). Together, they fuse influences ranging from Cannibal Corpse and The Prodigy to Aqua and Paul Elstak, creating a sound that’s as chaotic as it is intentional. “We don’t follow genre rules,” they say. “Our only rule is honesty.” Little Big’s videos are more than just viral, they’re pointed pieces of culture critique. Tracks like “Big Dick” satirize the hyper-sexualization of pop culture, while “Coco Copter” critiques AI’s encroachment on human creativity. “If our work provokes people, then it’s working,” the band explains. “We don’t need you to think like us. We just want you to think.” Their music has reached far beyond the internet. “Skibidi” and “UNO” both appeared in the Just Dance video game series, and their cover of “Gonna Make You Sweat (Everybody Dance Now)” by C&C Music Factory was featured in the official Borat 2 trailer. They’ve played major international festivals including Sziget, Dour, Lowlands, and Paaspop, and were nominated for Best Russian Act at the MTV EMAs. Recent highlights include collaborations with artists such as Oliver Tree, Tommy Cash, and Aaron Chupa, as well as a nonstop rollout of new music. With a fresh base in Los Angeles, they’re currently releasing new singles and touring globally, while continuing to blur boundaries between music, art, comedy, and protest. As for what’s next? “We might become the second coming of JJ Alien,” they say. “Or disappear into a Tibetan monastery. We’ll let you know.
