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The year 2006 was owned by Three 6 Mafia, when the Memphis, TN group reinvented the rap wheel by winning an Academy Award for Best Original Song (“Hard Out Here For a Pimp” from Hustle & Flow). The trio already had a healthy collection of hits under their belts, as tracks like “Sippin On Some Sizzurp,” “Stay Fly,” “Poppin’ My Collar,” and “Slob On My Nob” were carefully crafted proverbial club bangers. 2000’s When the Smoke Clears: Sixty 6, Sixty 1 and 2005’s Most Known Unknown were Certified Platinum, adding yet another notch in Three 6 Mafia’s successful belt. But what happens after that? Sure, the mainstream radar is piqued, but how do you keep the world’s attention? For front man producer/rapper Juicy J, it was taking things back to square one. J spent the years that followed creating a street team, shooting videos, and releasing mixtapes (along with the album Last 2 Walk)all in the name of the collective Three 6 buzz. What he found though was a burgeoning solo career that transformed him from one part of a colossal whole to a standalone superstar. As Juicy J delivers his debut solo album [Stay Trippy], he takes his knowledge of the game and of music to next level trippiness.
As he maintains that Stay Trippy mantra, Juicy J embarks on his debut solo project, aptly titled Stay Trippy (Sony/Columbia). “It's pretty much like my last mixtape, Blue Dream & Lean. Me being ratchet,” Juicy J promises. The project is more focused, as Juicy J is in total control, and being given what he likes to consider the freedom to do whatever he wants creatively. His forward thinking production-cap remains on as J crafts a project that still appeals to Three 6 Mafia members, but speaks to Hip-Hop’s next generation as well. The flagship single “Bandz A Maker Her Dance” has already made its rounds recently gaining Platinum certification, originating on Juicy J’s Twitter page. “I put ‘Bandz A Make Her Dance’ out myself on Twitter and it popped on the Billboard charts and it was climbing the Billboard charts,” he explains. Other bangers include the contagious “Bounce It,” where Juicy is flanked by Trey Songz and Wale, as they ride over the ricocheting beat. The Weeknd checks in on the woozy “One Of Those Nights,” along with a cameo from the late Pimp C on the Traptastic “Smokin’ Rollin.”
Juicy J’s two-decade run in Hip-Hop has brought him to this very moment. While bridging the gap between old and new fans under one trippy umbrella, Juicy J has cracked a code most veteran rappers struggle to decipher. Making uncompromised music that anyone can relate to is this producer/rapper/businessman’s forte. It might be hard out here for a pimp, but Juicy J makes it look easy. Running Sony Music is part of his five-year plan. With ambition like his, it’s bound to happen. “Why not stack millions on top of millions?” Juicy J says of his foolproof formula. “That's when you get the billions"